LUAM
PERFORMANCE ARCHITECT. CHOREOGRAPHER. DIRECTOR.
SELECTED WORKS
Pink Pantheress US Tour
CHER - SNL - Creative Direction & Choreo
K Pop Demon Hunters - Macy's - Supervising Choreo
Motomami Tour - Creative Direction (Traskhouse)
PRINCE Night - Dancing with the Stars
Victoria's Secret Fashion Show - CHER
Alicia Keys Tour
Omar Apollo Tour - Creative Direction (Traskhouse)
Dancing with the Stars - SOUL TRAIN NIGHT
Lil Baby Birthday Bash
Pink Pantheress UK Tour
Pink Pantheress UK Tour
CHOREOGRAPHY REELS
MAIN REEL
COMMERCIAL REEL
What I Do
I love to build worlds for artists and brands.
Creating live experiences that translate across stage, camera, and culture.
Choreography • Creative Direction • Performance Design
VISUAL LANGUAGE
PERFORMANCE IDENTITY
CASTING
SHOW DESIGN
Rosalia Coachella - Creative Direction (Traskhouse)
Pink Pantheress UK Tour
Alicia Keys Tour - Choreographer, Show Director
Usher Tribute - Apollo 25th Anniversary - Choreographer
Kelly Rowland Hitman MV - Director, Choreographer
Cher & J Hud - iHeart Icon Award - Choreographer / Creative Dir
Rock n Roll House of Fame - Cher ft. Dua Lipa
GUEST APPEARANCES
LUAM as herself on All American Homecming - S3E9
FULL CLIP
MEET LUAM
Originally a neuroscience major from UPenn, Luam is a force in choreography, direction, and creative experiences. Her clients include artists such as Travis Scott, Alicia Keys, Pink Pantheress, Cher, Beyonce, K Pop Demon Hunters, Nike, Rihanna, Kelly Rowland, as well as luxury brands Moncler, Tiffany & more. She also obtained cult popularity among the global dance community with her teachings & passion for spreading inspiration as the first ever choreographer on YouTube. with a following in the millions.
A storyteller at heart, she had her directorial debut in 2020 with Kelly Rowland’s hit music video “Hitman” and continues to direct for TV and live stage as well as served as Senior Producer for Dancing with the Stars.
Also, as VP of the Choreographer's Guild, creator of professional development program Rock The Industry, a member of the Creative Council for 'Pencils of Promise', and a TEDx speaker, she seeks new ways to be a voice for change.