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LUAM

PERFORMANCE ARCHITECT. DIRECTOR. CHOREOGRAPHER. Building worlds for artists, brands, and global stages

WATCH REEL

"Dancers, choreographed by Luam Keflezgy, then set the stage for the 16-piece limited-edition collection to shine."

—Angela Tafoya, VOGUE

CHER - SNL - Creative Direction & Choreo

K Pop Demon Hunters - Macy's - Supervising Choreo

Motomami Tour - Creative Direction (Traskhouse)

Omar Apollo Tour - Creative Direction (Traskhouse)

Dancing with the Stars - SOUL TRAIN NIGHT

CHOREOGRAPHY REELS

MAIN REEL

COMMERCIAL REEL

What I Do

I’m a brand director disguised as a movement director.
I build movement-driven worlds for artists and brands - designed for stage, screen, and cultural impact.

INQUIRE

I build the dancer universe and stage language around the artist - full casting, structure, transitions, and visual storytelling that hits on camera and scales from club energy to festival stages & tours.

CASTING

I shape how an artist enters, commands space, and becomes unforgettable.
Not just choreography.. presence, pacing, and signature moments that feel like an era.

VISUAL LANGUAGE

I create a movement aesthetic that feels instantly recognizable - built from the music, the styling, and the culture around the artist.
Something people can screenshot, remix, and obsess over.

PERFORMANCE IDENTITY

Rosalia Coachella - Creative Direction (Traskhouse)

Alicia Keys Tour - Choreographer, Show Director

Kelly Rowland Hitman MV - Director, Choreographer

Cher & J Hud - iHeart Icon Award - Choreographer / Creative Dir

Rock n Roll House of Fame - Cher ft. Dua Lipa

Usher Tribute - Apollo 25th Anniversary - Choreographer

LUAM as herself on All American Homecming - S3E9
FULL CLIP

MEET LUAM

Luam is a New York–based choreographer, director, and performance architect known for building iconic movement worlds across tour, television, film, and global brands. Her work includes Cher, PinkPantheress, Rosalía, Beyoncé, Rihanna, Alicia Keys, Travis Scott, Lil Baby, and Kelly Rowland, as well as Dancing with the Stars, Netflix’s K-Pop Demon Hunters, and the CW’s All American: Homecoming, where she appeared as herself. She has also collaborated with luxury and global brands including Moncler, Tiffany & Co., and Nike. With a signature blend of cultural precision, musicality, and cinematic staging, Luam creates performance moments that define eras.

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